Moment

Privacy Policy

Last updated 13 October 2026. Applies to Moment 2.0 and later, and to this website.

The short version

Moment keeps your focus to yourself. The sessions, intentions, and reflections you create stay on your device, and if you turn on iCloud they sync privately through your own Apple account. Your insights are written right there on your device by Apple Intelligence. The app has no accounts, no tracking, and no third-party services along for the ride. If you subscribe to the newsletter, it is sent through Mailchimp; see Newsletter below.

The one thing the app ever sends us is feedback you offer. If you tell us whether an insight was helpful, the app passes along a small, anonymous note: just the rating, and which version of the insights made it, so we can make them better over time. It leaves out the insight itself, and anything that points back to you.

The rest of this page is the detail, in plain terms. The Terms of Service are on their own page. If anything here is unclear, email hi@momenttimer.com and a person will answer.

Who we are

Moment is made by Luminous Design Ltd, trading as Lumi Studio, a company registered in Scotland at 13-15 Morningside Drive, Edinburgh EH10 5LZ. For anything in this policy, we are the data controller, and you can reach us at hi@momenttimer.com.

What we do not collect

To be specific, the Moment app does not:

The data you create, and where it lives

When you use Moment, you create things like focus sessions, durations, intentions, and how a session felt. This stays on your device. If you enable iCloud on your device, this data syncs across your own Apple devices using Apple’s iCloud (CloudKit) in a private database tied to your Apple Account. It travels between your devices and Apple’s servers, governed by Apple’s Privacy Policy. We cannot access it. To stop syncing, turn off iCloud for Moment in your device settings.

Apple Health

If you grant permission, Moment writes completed sessions to Apple Health as Mindful Minutes, and a session’s feeling as State of Mind. This data is stored by Apple Health on your device under your control. Moment writes it with your permission and does not transmit it anywhere. You can revoke access at any time in the Health app, and you can delete what Moment has written from there.

On-device insights

Moment’s insights are generated on your device using Apple Intelligence and Apple’s on-device Foundation Models. Your data is analysed locally to produce a short observation. The observation itself is never sent to us or to any external service, and generating it works offline. On devices without Apple Intelligence, Moment shows clear summaries computed on the device instead. If you choose to rate an insight, see Feedback on insights below.

App blocking

With Moment Pro on iPhone and iPad, you can choose apps, categories and websites to block during a focus session. Moment uses Apple’s Screen Time to do this, and asks for your permission first. Apple gives Moment only opaque tokens for what you choose, so Moment cannot see which apps or websites they are. Your choices and the permission stay on that device: they are not synced to your other devices or sent to us. You can turn off Moment’s access at any time in Settings, under Screen Time.

Feedback on insights

Each insight has a thumbs up and a thumbs down. This is the one place where Moment sends anything to us, and only when you tap it. When you do, Moment saves a single, anonymous record to the public database of Moment’s iCloud container. That record holds only the rating (up or down), the kind of insight, the app version, and a label for the version of the insight generation that produced it. It does not include the insight text, your sessions, or anything that identifies you. Apple attaches an opaque, iCloud-scoped identifier that we cannot link to your Apple Account or to you. We use the aggregate counts to see which insights people find helpful, and to improve them over time. Rating an insight is always optional.

Purchases

Purchases and subscriptions are handled entirely by Apple through the App Store and StoreKit. We never see your card details. Apple shares with us only the anonymous, aggregate sales information that every developer receives. To confirm whether you have Moment Pro, the app checks your purchase status with Apple on your device.

Aggregate App Store information

Apple provides all developers with anonymous, aggregated statistics, such as total downloads, and, if you have chosen in your device settings to share crash and usage data with developers, aggregate diagnostics. This information comes from Apple, is not tied to your identity, and we use it only to understand overall usage and fix problems. You control this in Settings under Privacy and Security, Analytics and Improvements.

This website

This website sets no cookies and runs no analytics or tracking. Like most websites, the server may keep standard access logs (such as IP address and browser type) briefly, for security and to keep the site running. If you email us, we receive your message and email address, and we keep it only as long as needed to reply and follow up. If you subscribe to the newsletter, see Newsletter below.

Newsletter

If you subscribe to the newsletter on this website, we keep your email address, your choice of Moment updates, and the time and IP address of your signup and of your confirmation, along with an approximate location that Mailchimp derives from the IP address. We use them to send you the newsletter and for nothing else. The legal basis is your consent. You give it when you submit the form and confirm it by opening the link in the email we send you, and we send nothing until you have. You can withdraw it at any time with the unsubscribe link in every email.

The list is held for us by Mailchimp (The Rocket Science Group LLC, an Intuit company, in the United States), which processes it on our instructions under its data processing terms. Transfers to the United States rely on the UK Extension to the EU–US Data Privacy Framework, with standard contractual clauses as the fallback. Our emails record whether you open them and which links you click, through an image in the email and tracked links, and Mailchimp reports this to us; we use it to see whether the emails are read. The form on this website sets no cookies of its own and sends nothing to Mailchimp until you submit it. When you submit it, Mailchimp’s reply may try to set Mailchimp’s own cookies, which most browsers block on another site’s page; the pages Mailchimp shows after you submit or confirm are its own, under its privacy statement. Unsubscribing stops the emails and keeps your address on the list as unsubscribed, so it is not added again; to have it deleted instead, email hi@momenttimer.com.

Children

Moment is not directed at children under 13, and we do not knowingly collect personal data from children. Because the app collects no personal data, it is safe for all ages.

Your rights

Under UK and EU data protection law (UK GDPR and GDPR) you have rights to access, correct, and erase personal data, among others. Apart from any email you send us and the newsletter list, we do not hold your personal data, so there is usually nothing for us to retrieve or delete on your behalf. You stay in full control of your own data: you can delete individual sessions in the app, remove all of it by deleting the app and clearing its iCloud data, and manage anything written to Apple Health in the Health app. If you have emailed us or subscribed to the newsletter and would like that deleted, just ask. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.

Changes to this policy

If this policy changes, we will update this page and its date. Material changes will be noted clearly. Continued use of Moment after a change means you accept the updated policy.

The Terms of Service have moved to momenttimer.com/terms.

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